Performance Blog Manager – Brand Awareness at Toptal

Company Overview Toptal is a global network of top freelance talent in business, design, and technology that enables companies to scale their teams, on demand. With over 10,000 clients and a presence in over 100 countries, Toptal fosters a vibrant remote work culture where talented individuals can thrive. We are committed to providing our team members with the resources and support they need to succeed, regardless of their location. As a fully remote company, Toptal embraces flexibility, collaboration, and innovation to deliver exceptional results for our clients. Position Summary Toptal is seeking a highly motivated and experienced Performance Blog Manager to join our Brand Awareness team. In this fully REMOTE role, you will be responsible for developing and executing a comprehensive content strategy for our performance blog, aimed at driving brand awareness, generating leads, and establishing Toptal as a thought leader in the remote digital marketing industry. You will work closely with cross-functional teams, including marketing, sales, and engineering, to ensure alignment and achieve business objectives. This is a unique opportunity to make a significant impact on a rapidly growing company while enjoying the flexibility and benefits of remote work. Key Responsibilities Develop and implement a data-driven content strategy for the performance blog, aligned with Toptal's brand awareness goals. Conduct keyword research and competitive analysis to identify content opportunities. Manage the editorial calendar and ensure timely publication of high-quality blog posts. Collaborate with freelance writers, subject matter experts, and internal stakeholders to create engaging and informative content. Optimize blog content for search engines (SEO) and user experience. Promote blog content through various channels, including social media, email marketing, and paid advertising. Track and analyze key performance indicators (KPIs) to measure the effectiveness of the content strategy. Stay up-to-date on the latest trends in remote digital marketing and content marketing. Manage the blog budget and ensure efficient allocation of resources. Maintain Toptal's brand voice and style guidelines across all blog content. Required Qualifications Bachelor's degree in Marketing, Communications, or a related field. 5+ years of experience in content marketing, with a focus on blogging. Proven track record of driving brand awareness and generating leads through content marketing. Strong understanding of SEO principles and best practices. Excellent writing, editing, and proofreading skills. Experience managing freelance writers and working with cross-functional teams. Proficiency in using content management systems (CMS) such as WordPress. Analytical skills and experience using data to inform content decisions. Must be a highly motivated and self-directed individual with the ability to work independently in a REMOTE environment. Excellent communication and collaboration skills, essential for success in a distributed team. Technical Requirements As a fully REMOTE role, the following technical requirements are essential: Dedicated home office space free from distractions. Reliable high-speed internet connection (minimum 50 Mbps download / 10 Mbps upload). Modern computer with a webcam and microphone. Ability to work during core business hours, accommodating overlap with US time zones. Proficiency in using remote collaboration tools such as Slack, Zoom, and Google Workspace. Desired Skills Experience with marketing automation platforms such as HubSpot or Marketo. Knowledge of HTML and CSS. Experience with video marketing. Familiarity with the Toptal platform and the freelance talent market. Experience in the remote work industry. Compensation & Benefits The annual salary range for this fully REMOTE position is $90,000 - $120,000, commensurate with experience and location within the USA. Toptal offers a comprehensive benefits package to support our REMOTE team members, including: Health, dental, and vision insurance. Paid time off and holidays. Home office stipend to help you set up your workspace. Professional development opportunities. Virtual team building activities and social events. Opportunity to work with a talented and passionate team from around the world. Flexible working hours to accommodate your personal needs. Virtual onboarding process to ensure a smooth transition into our remote work environment. Occasional travel opportunities for team meetups (optional). How to Apply If you are a passionate and experienced content marketer looking for a challenging and rewarding REMOTE opportunity, we encourage you to apply. Please submit your resume and a cover letter highlighting your relevant experience and why you are a great fit for Toptal and this position through Toptal's career portal.