Digital SEO Specialist – PPC at Skadden, Arps, Slate, Meagher & Flom

Company Overview Skadden, Arps, Slate, Meagher & Flom is recognized as one of the world’s leading law firms. We represent corporations, governments and financial institutions in a wide range of complex transactions and litigation matters. Skadden is committed to fostering a collaborative and inclusive remote work environment that values innovation and excellence. We embrace remote work as a key component of our talent strategy, enabling us to attract and retain top professionals from across the United States. Our virtual work culture is built on trust, open communication, and a commitment to providing our remote employees with the tools and resources they need to succeed. Position Summary Skadden, Arps, Slate, Meagher & Flom is seeking a highly motivated and experienced Digital SEO Specialist - PPC to join our growing marketing team. This is a fully remote position, offering the opportunity to work from anywhere within the United States. The Digital SEO Specialist - PPC will be responsible for planning, implementing, and managing our paid search (PPC) and search engine optimization (SEO) strategies. This role requires a strong understanding of search engine algorithms, keyword research, campaign optimization, and data analysis. The ideal candidate will be a results-driven individual with a passion for digital marketing and a proven track record of success in driving organic and paid traffic, improving search rankings, and generating leads. Key Responsibilities Develop and execute comprehensive SEO strategies to improve organic search rankings and visibility. Conduct thorough keyword research and analysis to identify relevant and high-performing keywords. Optimize website content and structure for search engines, including title tags, meta descriptions, and header tags. Plan, create, and manage PPC campaigns across Google Ads and other platforms. Monitor and analyze campaign performance, making data-driven adjustments to optimize ROI. Conduct A/B testing of ad copy, landing pages, and bidding strategies. Stay up-to-date on the latest SEO and PPC trends, best practices, and algorithm updates. Collaborate with content creators, web developers, and other marketing team members to ensure SEO best practices are implemented across all digital channels. Generate reports and dashboards to track key performance indicators (KPIs) and communicate results to stakeholders. Manage PPC budgets effectively and efficiently. Perform competitive analysis to identify opportunities for improvement. Required Qualifications Bachelor's degree in Marketing, Communications, or a related field. 3+ years of experience in SEO and PPC management. Proven track record of success in improving organic search rankings and driving paid traffic. Expertise in Google Ads and Google Analytics. Strong understanding of SEO best practices and algorithm updates. Excellent analytical and problem-solving skills. Ability to work independently and as part of a remote team. Excellent written and verbal communication skills. Must be able to reliably work remotely from a suitable home office environment. Technical Requirements To be successful in this fully remote role, you must meet the following technical requirements: Dedicated home office space free from distractions. High-speed internet connection with a minimum download speed of 50 Mbps and upload speed of 10 Mbps. Reliable computer with a webcam and microphone. Proficiency in using remote collaboration tools such as Slack, Zoom, and Microsoft Teams. Availability to work during core business hours (Eastern Time Zone preferred) to facilitate team collaboration. Desired Skills Experience with SEO tools such as SEMrush, Ahrefs, and Moz. Experience with content management systems (CMS) such as WordPress. Knowledge of HTML, CSS, and JavaScript. Experience in the legal industry or other professional services. Google Ads and Google Analytics certifications. Compensation & Benefits The annual salary range for this fully remote Digital SEO Specialist - PPC position is $80,000 - $110,000, commensurate with experience and qualifications. Skadden, Arps, Slate, Meagher & Flom offers a comprehensive benefits package to our remote employees, including: Medical, dental, and vision insurance Paid time off (PTO) and holidays 401(k) plan with company match Home office stipend to help with setting up your remote workspace Professional development opportunities Virtual team building activities and events Flexible working hours We are committed to fostering a supportive and inclusive remote work environment where our employees can thrive. We provide ongoing training and development opportunities to help our remote team members stay at the forefront of digital marketing trends. Our virtual onboarding process ensures that new remote hires feel welcome and integrated into the Skadden, Arps, Slate, Meagher & Flom team from day one. How to Apply If you are a qualified and passionate digital marketing professional looking for a rewarding fully remote opportunity, we encourage you to apply. Please submit your resume and cover letter outlining your relevant experience and qualifications through the Skadden careers portal.