Email Marketing Specialist at General Mills - Remote Job Position

Company Overview

General Mills is a leading global food company dedicated to making food the world loves. With a portfolio of iconic brands like Cheerios, Betty Crocker, Pillsbury, and Häagen-Dazs, we bring joy to millions of households every day. Our mission is to serve the world by making food people love, while fostering a culture of innovation, inclusion, and sustainability. Join our team and contribute to shaping the future of food marketing.

Position Summary

General Mills is seeking a talented Email Marketing Specialist to join our dynamic marketing team. This remote position will focus on developing, executing, and optimizing email marketing campaigns to drive engagement, nurture leads, and enhance customer relationships. The ideal candidate will have a strong background in marketing automation, CRM integration, and data-driven campaign strategies.

Key Responsibilities

• Design, implement, and manage email marketing campaigns using platforms like Marketo or Pardot.
• Develop lead nurturing workflows and automation strategies to enhance customer journeys.
• Collaborate with cross-functional teams to align email campaigns with broader marketing initiatives.
• Monitor and analyze campaign performance, providing actionable insights for optimization.
• Ensure CRM integration and data accuracy for targeted and personalized email communications.
• Stay updated on industry trends and best practices to drive innovation in email marketing.
• Maintain high standards for email deliverability, compliance, and brand consistency.

Required Qualifications

• 0 to 9 years of experience in email marketing or digital marketing.
• Proficiency in marketing automation platforms such as Marketo or Pardot.
• Strong understanding of lead nurturing, workflow automation, and CRM integration.
• Analytical mindset with experience in campaign reporting and optimization.
• Excellent communication, problem-solving, and attention to detail.
• Ability to manage multiple projects in a fast-paced environment.

Required Education

A Post graduate Degree in Marketing, Business, Communications, or a related field is required.

Desired Skills

• Experience with A/B testing and segmentation strategies.
• Familiarity with HTML/CSS for email template customization.
• Knowledge of GDPR and CAN-SPAM compliance regulations.
• Creative thinking with a passion for data-driven decision-making.

Compensation & Benefits

General Mills offers a competitive salary range of $62,000 to $86,000 annually, commensurate with experience. Our comprehensive benefits package includes health insurance, retirement plans, paid time off, professional development opportunities, and more.

How to Apply

Interested candidates are encouraged to submit their resume and a cover letter through the General Mills careers portal. Please highlight relevant experience and achievements in email marketing or related fields. We look forward to reviewing your application!