SEM Specialist at Bristol-Myers Squibb – Remote Job Position

Company Overview Bristol-Myers Squibb is a global biopharmaceutical company committed to discovering, developing, and delivering innovative medicines that help patients prevail over serious diseases. With a rich history of scientific excellence and a focus on transformative therapies, we strive to improve patient outcomes and redefine healthcare standards worldwide. Our mission is to provide hope and healing through cutting-edge research and patient-centric solutions. Position Summary Bristol-Myers Squibb is seeking a skilled SEM Specialist to join our dynamic digital marketing team. This remote position will play a pivotal role in managing and optimizing our paid search campaigns to drive targeted traffic, enhance brand visibility, and maximize ROI. The ideal candidate will have a strong background in Google Ads, PPC campaign management, and data-driven decision-making to support our mission of reaching patients and healthcare professionals effectively. Key Responsibilities Develop, execute, and optimize Google Ads campaigns to align with business objectives. Conduct thorough keyword research and competitive analysis to refine targeting strategies. Write compelling ad copy and create A/B tests to improve click-through and conversion rates. Monitor campaign performance, analyze metrics, and adjust strategies to maximize ROI. Implement conversion tracking and generate detailed reports to measure success. Collaborate with cross-functional teams to align SEM efforts with broader marketing initiatives. Stay updated on industry trends, algorithm changes, and best practices in SEM. Required Qualifications 1 to 9 years of hands-on experience in SEM, PPC, or digital advertising. Proficiency in Google Ads management and PPC campaign optimization. Strong expertise in keyword research, ad copywriting, and A/B testing. Experience with conversion tracking and performance analytics tools. Ability to interpret data and translate insights into actionable strategies. Excellent communication and collaboration skills. Required Education Others: A degree in Marketing, Business, or a related field is preferred but not mandatory. Equivalent professional experience in SEM or digital advertising will be considered. Desired Skills Experience with Bing Ads or other PPC platforms. Familiarity with SEO principles and content marketing strategies. Knowledge of healthcare or pharmaceutical marketing regulations (a plus but not required). Certifications in Google Ads or Google Analytics. Compensation & Benefits Bristol-Myers Squibb offers a competitive compensation package, including a salary range of $63,000 to $112,000 annually, based on experience and qualifications. Additional benefits include comprehensive healthcare, retirement plans, professional development opportunities, and a flexible remote work environment. How to Apply Interested candidates are encouraged to apply through the Bristol-Myers Squibb careers portal. Please submit your resume and a cover letter outlining your relevant experience and qualifications. We look forward to reviewing your application and exploring how your skills can contribute to our mission.