Digital Marketing Specialist at Channel 4, Wolverhampton, West Midlands

Company Overview:
Channel 4 is a renowned British television broadcaster with a reputation for innovative and thought-provoking content. Based in Wolverhampton, West Midlands, Channel 4 is a key player in the Creative & Media industry, producing a wide range of high-quality programmes that challenge norms and spark conversations.

Key Responsibilities for Digital Marketing Specialist:
- Develop and implement digital marketing strategies to enhance Channel 4's online presence and engagement levels.
- Manage social media platforms and create engaging content to increase audience interaction.
- Analyse digital marketing data and metrics to track performance and identify areas for improvement.
- Collaborate with internal teams to ensure marketing campaigns align with Channel 4's brand and objectives.
- Stay up-to-date with industry trends and best practices to drive continuous improvement in digital marketing efforts.

Required Qualifications:
- Bachelor's degree in Marketing, Digital Media, or a related field.
- Proven experience in digital marketing, with a focus on social media management and content creation.
- Strong analytical skills to interpret data and draw actionable insights.
- Excellent communication skills to liaise with internal stakeholders and external partners effectively.

Desired Skills:
- Experience with SEO/SEM techniques to optimise online content for search engines.
- Knowledge of web analytics tools such as Google Analytics to track website performance.
- Familiarity with email marketing platforms and CRM systems.
- Creative flair to develop engaging visuals and multimedia content.

Compensation & Benefits:
The annual salary range for the Digital Marketing Specialist role at Channel 4 in Wolverhampton, West Midlands, is between £28,000 to £35,000, depending on experience and qualifications. Benefits include a competitive holiday allowance, pension scheme, and opportunities for professional development and training.

How to Apply:
To apply for the Digital Marketing Specialist position at Channel 4, please visit our careers page on the Channel 4 website and submit your CV along with a cover letter outlining your relevant experience and why you are interested in joining our dynamic team. We look forward to receiving your application and exploring the possibility of you becoming a valuable member of the Channel 4 family.