Digital Marketing Specialist at Channel 4, Wolverhampton, West Midlands

Company Overview: Channel 4 is a renowned British television broadcaster with a reputation for innovative and thought-provoking content. Based in Wolverhampton, West Midlands, Channel 4 is a key player in the Creative & Media industry, producing a wide range of high-quality programmes that challenge norms and spark conversations. Key Responsibilities for Digital Marketing Specialist: - Develop and implement digital marketing strategies to enhance Channel 4's online presence and engagement levels. - Manage social media platforms and create engaging content to increase audience interaction. - Analyse digital marketing data and metrics to track performance and identify areas for improvement. - Collaborate with internal teams to ensure marketing campaigns align with Channel 4's brand and objectives. - Stay up-to-date with industry trends and best practices to drive continuous improvement in digital marketing efforts. Required Qualifications: - Bachelor's degree in Marketing, Digital Media, or a related field. - Proven experience in digital marketing, with a focus on social media management and content creation. - Strong analytical skills to interpret data and draw actionable insights. - Excellent communication skills to liaise with internal stakeholders and external partners effectively. Desired Skills: - Experience with SEO/SEM techniques to optimise online content for search engines. - Knowledge of web analytics tools such as Google Analytics to track website performance. - Familiarity with email marketing platforms and CRM systems. - Creative flair to develop engaging visuals and multimedia content. Compensation & Benefits: The annual salary range for the Digital Marketing Specialist role at Channel 4 in Wolverhampton, West Midlands, is between £28,000 to £35,000, depending on experience and qualifications. Benefits include a competitive holiday allowance, pension scheme, and opportunities for professional development and training. How to Apply: To apply for the Digital Marketing Specialist position at Channel 4, please visit our careers page on the Channel 4 website and submit your CV along with a cover letter outlining your relevant experience and why you are interested in joining our dynamic team. We look forward to receiving your application and exploring the possibility of you becoming a valuable member of the Channel 4 family.