Digital Marketing Specialist at Universal Health Services – Remote Job Position

Company Overview Universal Health Services is a leading provider of comprehensive health care services across the United States. With a commitment to delivering high‑quality patient care, innovative solutions, and operational excellence, Universal Health Services continuously expands its digital footprint to support patients, providers, and partners. The organization values collaboration, integrity, and continuous improvement, fostering an environment where skilled professionals can thrive while contributing to the health and well‑being of communities nationwide. Position Summary The Digital Marketing Specialist will work remotely to develop, execute, and optimize SEO‑driven marketing strategies that increase organic visibility, drive qualified traffic, and support Universal Health Services’ growth objectives. This role requires a deep understanding of search engine algorithms, keyword research, and content strategy, as well as the ability to translate data insights into actionable campaigns that align with the company’s brand and compliance standards. Key Responsibilities Conduct comprehensive keyword research and competitive analysis to identify high‑value opportunities. Develop and implement on‑page and off‑page SEO tactics, including meta‑tag optimization, internal linking, backlink acquisition, and technical SEO audits. Utilize SEO tools such as Google Analytics, SEMrush, and related platforms to monitor performance, generate reports, and refine strategies. Collaborate with content creators, designers, and product teams to produce SEO‑focused content that aligns with user intent and brand guidelines. Stay current with search engine algorithm updates and industry best practices, proactively adjusting tactics to maintain and improve rankings. Analyze traffic, conversion, and engagement metrics to assess campaign effectiveness and recommend data‑driven improvements. Maintain documentation of SEO processes, guidelines, and performance dashboards for cross‑functional visibility. Required Qualifications 1 to 9 years of proven experience in SEO and digital marketing, preferably within the health‑care or related regulated industry. Demonstrated expertise in search engine algorithms and ranking factors. Advanced skills in keyword research and analysis and the ability to translate findings into strategic recommendations. Hands‑on experience with both on‑page and off‑page SEO optimization techniques. Proficiency with SEO tools such as Google Analytics, SEMrush, and similar platforms. Ability to develop and execute an SEO content strategy that drives organic growth. Strong analytical mindset with excellent problem‑solving and communication skills. Self‑motivated, detail‑oriented, and capable of managing multiple projects in a remote work environment. Required Education A minimum of a PhD in Marketing, Communications, Data Science, Health Informatics, or a related discipline is required. Desired Skills Familiarity with health‑care regulations (HIPAA, HITECH) as they relate to digital content. Experience with paid search (PPC) and integrated digital campaigns. Knowledge of HTML, CSS, and basic JavaScript for technical SEO implementations. Proficiency in additional analytics platforms (e.g., Adobe Analytics, Tableau). Certification in Google Analytics, Google Ads, or related digital marketing credentials. Compensation & Benefits The position offers a competitive salary range of $63,000 to $98,000 annually, commensurate with experience and qualifications. Universal Health Services provides a comprehensive benefits package that includes health, dental, and vision insurance, 401(k) with company match, paid time off, professional development assistance, and flexible remote‑work policies. How to Apply Qualified candidates should submit their resume, a cover letter outlining relevant experience, and any supporting portfolio or case studies through the Universal Health Services careers portal. Ensure that your application clearly demonstrates how your background aligns with the required qualifications and the value you will bring to the Digital Marketing team.