Job Description
Company Overview
Wipro Limited is a leading global information technology, consulting, and business process services company. With a presence in over 50 countries, Wipro delivers innovative solutions that drive digital transformation for Fortune 500 clients across industries such as healthcare, finance, manufacturing, and retail. The company’s culture emphasizes continuous learning, sustainability, and inclusive growth, offering employees a collaborative environment to develop cutting‑edge expertise.
Position Summary
The Digital Marketing Specialist will join Wipro Limited’s Marketing Operations team on a remote basis. This role is responsible for designing, executing, and optimizing email marketing programs that support lead generation, customer engagement, and brand awareness initiatives. The specialist will collaborate with cross‑functional teams to ensure campaigns align with business objectives, comply with regulatory standards, and deliver measurable ROI.
Key Responsibilities
- Develop, launch, and manage end‑to‑end email marketing campaigns using platforms such as Mailchimp and Constant Contact.
- Segment audiences based on demographic, behavioral, and lifecycle data to deliver personalized content.
- Design and implement A/B testing strategies for subject lines, copy, creative, and send times to improve open and conversion rates.
- Monitor email deliverability, maintain sender reputation, and ensure compliance with CAN‑SPAM, GDPR, and other relevant regulations.
- Track key performance indicators (KPIs) including open rates, click‑through rates, conversion rates, and revenue attribution; generate regular performance reports for stakeholders.
- Collaborate with content creators, designers, and product marketers to produce compelling email assets that reflect brand guidelines.
- Maintain and continuously improve the email marketing database, ensuring data hygiene and accurate segmentation.
- Stay current with industry trends, emerging technologies, and best practices to drive innovation within Wipro’s digital marketing ecosystem.
Required Qualifications
- 5 to 14 years of professional experience in email marketing or digital marketing roles.
- Proficiency with email marketing platforms, specifically Mailchimp and Constant Contact, including template creation and automation workflows.
- Demonstrated expertise in email campaign creation and segmentation across B2B and B2C audiences.
- Strong knowledge of A/B testing and optimization methodologies and tools.
- Experience ensuring email deliverability and compliance with global regulations.
- Ability to track, analyze, and interpret campaign metrics; translate insights into actionable recommendations.
- Excellent written and verbal communication skills, with a keen eye for detail.
- Self‑motivated, able to work independently in a remote environment while collaborating effectively with global teams.
Required Education
Bachelor’s Degree in Marketing, Communications, Business Administration, or a related field.
Desired Skills
- Familiarity with marketing automation platforms such as HubSpot, Marketo, or Pardot.
- Understanding of HTML/CSS for email template customization.
- Experience with CRM systems (e.g., Salesforce) and data integration.
- Knowledge of SEO, SEM, and broader digital advertising concepts.
- Certification in email marketing or digital marketing (e.g., DMA, HubSpot Email Marketing).
Compensation & Benefits
Wipro Limited offers a competitive salary range of $56,000 to $124,000 annually, commensurate with experience and qualifications. Additional benefits include:
- Comprehensive health, dental, and vision insurance.
- Retirement savings plan with company match.
- Generous paid time off and flexible work arrangements.
- Professional development stipend and access to continuous learning resources.
- Employee assistance programs and wellness initiatives.
How to Apply
Interested candidates should visit the Wipro Limited careers portal, locate the Digital Marketing Specialist – Remote posting, and submit an up‑to‑date resume along with a cover letter outlining relevant experience and achievements. Applications will be reviewed on a rolling basis; only shortlisted candidates will be contacted for further steps.
Required Skills
- Email marketing platforms (e.g.
- Mailchimp
- Constant Contact) Email campaign creation and segmentation A/B testing and optimization Email deliverability and compliance Metrics tracking and analysis