Marketing Manager at General Electric (GE), Nashville, Tennessee

Company Overview: General Electric (GE) is a renowned multinational conglomerate with a rich history spanning over a century. As a global leader in various industries, GE is committed to innovation, sustainability, and excellence in delivering cutting-edge solutions to its diverse range of customers worldwide. Key Responsibilities for Marketing Manager: - Develop and implement strategic marketing plans to drive business growth and enhance brand visibility in the Nashville, Tennessee market. - Lead a team of marketing professionals to execute integrated marketing campaigns across various channels, including digital, social media, and traditional advertising. - Analyze market trends, consumer behavior, and competitive landscape to identify opportunities for product positioning and market differentiation. - Collaborate with cross-functional teams to ensure alignment of marketing initiatives with overall business objectives and sales targets. - Monitor and report on key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and optimize strategies for maximum impact. Required Qualifications: - Bachelor’s degree in Marketing, Business Administration, or related field; MBA preferred. - Proven experience of 5+ years in a marketing leadership role, preferably in the business & management industry. - Strong strategic thinking and analytical skills with a track record of successfully driving marketing initiatives that deliver measurable results. - Excellent communication and interpersonal skills to effectively collaborate with internal and external stakeholders. - Proficiency in market research, data analysis, and marketing tools/software to inform decision-making and drive marketing strategies. Desired Skills: - Experience in B2B marketing and knowledge of industrial or technology sectors. - Certifications in digital marketing, such as Google Analytics or HubSpot, to enhance digital marketing capabilities. - Familiarity with CRM systems and marketing automation platforms for lead generation and customer relationship management. Compensation & Benefits: The Marketing Manager position at General Electric (GE) in Nashville, Tennessee offers a competitive annual salary range of $90,000 - $120,000, commensurate with experience and qualifications. In addition to the salary, GE provides a comprehensive benefits package, including health insurance, retirement plans, paid time off, and professional development opportunities. How to Apply: Interested candidates who meet the required qualifications and possess the desired skills are encouraged to submit their resumes and cover letters through the General Electric (GE) career portal. Only shortlisted candidates will be contacted for further evaluation and interviews. Thank you for considering a career opportunity with General Electric (GE).