Performance CRO Specialist - Digital Strategy at Brainly

Company Overview

Brainly is the world’s largest online learning platform that empowers students to confidently navigate their academic journey. At Brainly, we foster a culture of collaboration, innovation, and continuous learning. We are committed to providing a supportive and inclusive environment where every team member can thrive, regardless of their location. As a fully remote company, Brainly embraces the benefits of distributed work, offering employees the flexibility to work from anywhere in the USA while contributing to a global mission of making education accessible to all. We believe that talent knows no boundaries, and we are dedicated to building a diverse and dynamic team of remote professionals.

Position Summary

Brainly is seeking a highly motivated and experienced Performance CRO Specialist to join our Digital Strategy team. This is a fully remote position, allowing you to work from anywhere in the USA. As a Performance CRO Specialist, you will be responsible for optimizing our website and mobile app experiences to improve conversion rates, drive user engagement, and maximize revenue. You will analyze data, develop and execute A/B tests, and collaborate with cross-functional teams to implement data-driven improvements that enhance user experience and achieve business objectives. This role requires a strong understanding of CRO principles, analytical skills, and a passion for creating impactful digital experiences.

Key Responsibilities

• Conduct in-depth analysis of website and mobile app performance, identifying areas for improvement in conversion rates and user engagement.
• Develop and prioritize A/B testing strategies based on data analysis, user research, and industry best practices.
• Design and execute A/B tests using various testing platforms and tools.
• Analyze test results, identify winning variations, and provide actionable recommendations for implementation.
• Collaborate with product managers, designers, and engineers to implement CRO improvements across our digital platforms.
• Monitor and report on key performance indicators (KPIs) related to conversion rates, user engagement, and revenue.
• Stay up-to-date with the latest trends and best practices in CRO, digital marketing, and user experience.
• Document and communicate test results, findings, and recommendations to stakeholders.
• Participate in virtual team meetings and contribute to a collaborative remote work environment.

Required Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 3+ years of experience in Conversion Rate Optimization (CRO), digital marketing, or a related role.
• Proven track record of improving conversion rates and user engagement through A/B testing and data-driven optimization.
• Strong analytical skills and experience with data analysis tools such as Google Analytics, Mixpanel, or similar platforms.
• Experience with A/B testing platforms such as Optimizely, VWO, or Google Optimize.
• Excellent communication and collaboration skills, with the ability to work effectively in a remote team environment.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Self-motivated and able to work independently with minimal supervision.
• Must be able to work remotely from anywhere in the USA.

Technical Requirements

To ensure a seamless remote work experience, the following technical requirements must be met:

• Dedicated Home Office: A quiet and professional workspace free from distractions.
• Reliable High-Speed Internet: Minimum internet speed of 50 Mbps download and 10 Mbps upload.
• Computer Equipment: A modern computer with sufficient processing power and memory to run necessary software. Brainly provides a home office stipend to help with this requirement.
• Headset and Webcam: High-quality headset and webcam for virtual meetings and collaboration.
• Time Zone Requirements: Availability to overlap with US Eastern Time (EST) business hours for team meetings and collaboration.

Desired Skills

• Experience with HTML, CSS, and JavaScript.
• Knowledge of user experience (UX) principles and best practices.
• Experience with mobile app optimization.
• Familiarity with SEO and content marketing.
• Strong understanding of digital marketing channels, including paid search, social media, and email marketing.

Compensation & Benefits

The annual salary range for this fully remote position is $80,000 - $110,000, commensurate with experience. Brainly offers a comprehensive benefits package, including:

• Medical, dental, and vision insurance.
• Paid time off (PTO) and holidays.
• 401(k) with company match.
• Home Office Stipend: To help set up your remote workspace.
• Flexible Working Hours: Supporting work-life balance.
• Virtual Onboarding: A comprehensive program to integrate you into our remote team.
• Virtual Team Building Activities: Opportunities to connect with colleagues and build relationships.
• Professional development opportunities.
• Access to online learning resources.
• Occasional travel for team meetups may be required (expenses covered by Brainly).

How to Apply

If you are a passionate and experienced CRO specialist looking for a challenging and rewarding remote opportunity, we encourage you to apply! Please submit your resume and a cover letter highlighting your relevant experience and why you are a good fit for Brainly. We look forward to hearing from you and discussing how you can contribute to our mission of making learning accessible to everyone.