Remote Email Marketing Specialist

Company Overview:
SoFi is a leading remote digital marketing company that empowers individuals to achieve financial independence through innovative solutions. We have a strong remote work culture that values flexibility, collaboration, and personal growth. Our fully remote team spans across the USA, allowing employees to work from anywhere while contributing to impactful projects and initiatives.

Position Summary:
SoFi is seeking a talented Remote Email Marketing Specialist to join our dynamic marketing team. This remote role involves developing and implementing email marketing campaigns to engage our target audience, drive conversions, and increase brand awareness. The ideal candidate will have a passion for digital marketing, a creative mindset, and a data-driven approach to optimize campaign performance.

Key Responsibilities:
- Create and execute email marketing campaigns from concept to deployment
- Develop engaging content and compelling visuals for email communications
- Monitor campaign performance metrics and analyze data to optimize strategies
- Segment email lists based on user behavior and preferences for targeted campaigns
- Collaborate with cross-functional teams to align email marketing efforts with overall marketing objectives

Required Qualifications:
- Proven experience in email marketing and marketing automation platforms
- Strong understanding of email best practices, deliverability, and CAN-SPAM compliance
- Excellent written communication skills with a keen eye for detail
- Ability to work independently in a remote setting and manage multiple projects simultaneously
- Proficiency in remote collaboration tools such as Slack, Zoom, and project management software

Technical Requirements:
- Dedicated home office setup with high-speed internet connection
- Proficiency in Google Workspace or Microsoft Office suite
- Availability to work during core business hours with flexibility for occasional meetings outside regular hours

Desired Skills:
- Experience with A/B testing and email marketing analytics tools
- Knowledge of HTML/CSS for email template customization
- Familiarity with CRM systems and customer segmentation strategies
- Strong interpersonal skills for effective virtual team communication and collaboration

Compensation & Benefits:
- Competitive annual salary range of $60,000 - $80,000 based on experience and skills
- Home office stipend or equipment provided for a comfortable remote work environment
- Health, dental, and vision insurance benefits
- 401(k) retirement savings plan with employer match
- Paid time off and remote work flexibility
- Virtual team building activities and professional development opportunities

How to Apply:
To apply for the Remote Email Marketing Specialist position at SoFi, please submit your resume and a cover letter highlighting your relevant experience and remote work capabilities. Our virtual hiring process includes initial interviews via video conferencing and virtual onboarding for seamless integration into our remote team. We look forward to welcoming a talented individual who is passionate about digital marketing and eager to thrive in a remote work environment.