Remote Marketing Automation Specialist

Company Overview: HubSpot is a leading player in the remote digital marketing industry, known for its innovative solutions and commitment to empowering businesses of all sizes. At HubSpot, we embrace a fully remote work culture, allowing our employees to work from anywhere in the USA. We prioritize flexibility, collaboration, and a healthy work-life balance to ensure our team members thrive in a remote setting. Position Summary: As a Remote Marketing Automation Specialist at HubSpot, you will play a crucial role in optimizing marketing automation processes to drive lead generation and customer engagement. You will work closely with cross-functional teams to implement and enhance automated marketing campaigns, leveraging HubSpot's tools to deliver targeted and personalized content to our audience. Key Responsibilities: - Develop and execute marketing automation strategies to nurture leads and improve conversion rates. - Build and optimize automated workflows, email campaigns, and lead scoring models in HubSpot. - Analyze campaign performance data to identify trends and opportunities for optimization. - Collaborate with the marketing team to align automation efforts with overall marketing objectives. - Stay up-to-date with industry best practices and recommend improvements to enhance automation processes. Required Qualifications: - Proven experience in marketing automation platforms, with expertise in HubSpot preferred. - Strong understanding of lead generation, segmentation, and customer journey mapping. - Excellent analytical skills and the ability to interpret data to drive decision-making. - Effective communication and collaboration skills for remote team interactions. - Self-motivated and able to work independently in a remote environment. Technical Requirements: - Dedicated home office with high-speed internet connection (minimum 25 Mbps). - Proficiency in using remote collaboration tools such as Slack, Zoom, and Google Workspace. - Comfortable working in a flexible schedule with occasional overlap during PST business hours. Desired Skills: - HubSpot certification or relevant marketing automation certifications. - Experience in A/B testing, SEO optimization, or CRM integration. - Familiarity with project management tools like Asana or Trello. Compensation & Benefits: Annual salary range: $60,000 - $80,000, commensurate with experience. - Home office stipend or equipment provided. - Flexible working hours with consideration for different time zones. - Virtual onboarding process and ongoing training opportunities. - Access to remote team collaboration tools and regular communication channels. - Virtual team building activities and occasional travel for team meetups. How to Apply: To apply for the Remote Marketing Automation Specialist position at HubSpot, please submit your resume and a cover letter highlighting your relevant experience and why you are interested in joining our remote team. We look forward to reviewing your application and potentially welcoming you to our distributed workforce.