SEM Specialist at Bristol-Myers Squibb - Remote Job Position

Company Overview

Bristol-Myers Squibb is a global biopharmaceutical company committed to discovering, developing, and delivering innovative medicines that help patients prevail over serious diseases. With a rich history of scientific excellence and a focus on transformative therapies, we strive to improve patient outcomes and redefine healthcare standards worldwide. Our mission is to provide hope and healing through cutting-edge research and patient-centric solutions.

Position Summary

Bristol-Myers Squibb is seeking a skilled SEM Specialist to join our dynamic digital marketing team. This remote position will play a pivotal role in managing and optimizing our paid search campaigns to drive targeted traffic, enhance brand visibility, and maximize ROI. The ideal candidate will have a strong background in Google Ads, PPC campaign management, and data-driven decision-making to support our mission of reaching patients and healthcare professionals effectively.

Key Responsibilities

• Develop, execute, and optimize Google Ads campaigns to align with business objectives.
• Conduct thorough keyword research and competitive analysis to refine targeting strategies.
• Write compelling ad copy and create A/B tests to improve click-through and conversion rates.
• Monitor campaign performance, analyze metrics, and adjust strategies to maximize ROI.
• Implement conversion tracking and generate detailed reports to measure success.
• Collaborate with cross-functional teams to align SEM efforts with broader marketing initiatives.
• Stay updated on industry trends, algorithm changes, and best practices in SEM.

Required Qualifications

• 1 to 9 years of hands-on experience in SEM, PPC, or digital advertising.
• Proficiency in Google Ads management and PPC campaign optimization.
• Strong expertise in keyword research, ad copywriting, and A/B testing.
• Experience with conversion tracking and performance analytics tools.
• Ability to interpret data and translate insights into actionable strategies.
• Excellent communication and collaboration skills.

Required Education

Others: A degree in Marketing, Business, or a related field is preferred but not mandatory. Equivalent professional experience in SEM or digital advertising will be considered.

Desired Skills

• Experience with Bing Ads or other PPC platforms.
• Familiarity with SEO principles and content marketing strategies.
• Knowledge of healthcare or pharmaceutical marketing regulations (a plus but not required).
• Certifications in Google Ads or Google Analytics.

Compensation & Benefits

Bristol-Myers Squibb offers a competitive compensation package, including a salary range of $63,000 to $112,000 annually, based on experience and qualifications. Additional benefits include comprehensive healthcare, retirement plans, professional development opportunities, and a flexible remote work environment.

How to Apply

Interested candidates are encouraged to apply through the Bristol-Myers Squibb careers portal. Please submit your resume and a cover letter outlining your relevant experience and qualifications. We look forward to reviewing your application and exploring how your skills can contribute to our mission.