Digital Marketing Specialist at Publicis, Birmingham, West Midlands in Birmingham

Company Overview Publicis is a global communications group, renowned for its innovative and impactful work across advertising, digital, public relations, and media. We are a diverse community of creative thinkers and doers, driven by a shared passion for making a difference through our work. Our Birmingham office is a vibrant hub of talent, contributing to groundbreaking campaigns for some of the UK's most iconic brands. Key Responsibilities For Digital Marketing Specialist As a Digital Marketing Specialist at Publicis Birmingham, you will play a pivotal role in developing and executing data-driven digital marketing strategies for our clients. Your responsibilities will include: * Collaborating with account teams to understand client objectives and develop comprehensive digital marketing plans. * Planning, implementing, and managing paid search campaigns across platforms such as Google Ads and Microsoft Advertising. * Developing and executing social media strategies across platforms like Facebook, Instagram, Twitter, and LinkedIn. * Creating and optimising engaging content for digital channels, including ad copy, social media posts, and email marketing campaigns. * Analysing campaign performance using tools like Google Analytics, SEMrush, and HubSpot, and providing actionable insights to optimise future campaigns. * Staying up-to-date with the latest digital marketing trends and best practices, and incorporating these into your work. * Building and maintaining strong relationships with clients, ensuring their satisfaction and fostering long-term partnerships. Required Qualifications * A minimum of 2 years of experience in digital marketing, preferably within an agency environment. * Proven experience in managing paid search and social media campaigns. * Strong understanding of digital marketing platforms, tools, and technologies. * Excellent analytical and reporting skills, with experience using tools like Google Analytics. * Strong communication and interpersonal skills, with the ability to work effectively in a team. * A degree in Marketing, Communications, or a related field is preferred. Desired Skills * Experience with email marketing platforms such as Mailchimp or HubSpot. * Knowledge of SEO and content marketing strategies. * Experience with creative tools such as Adobe Creative Suite. * Certification in Google Ads or other digital marketing platforms. Compensation & Benefits We offer a competitive salary package, commensurate with experience, in the range of £28,000 - £35,000 per annum. In addition to your base salary, you will receive a comprehensive benefits package, including: * 25 days' annual leave, plus bank holidays. * Private medical insurance. * Pension scheme. * Life assurance. * Access to our employee assistance programme. * Opportunities for professional development and career progression. How to Apply If you are a passionate and ambitious digital marketing professional looking to join a dynamic and innovative agency, please submit your CV and a cover letter outlining your relevant experience and why you are interested in this role. We look forward to hearing from you. Qualifications: Google Analytics Certified Skills: Social Media Management, Digital Marketing Strategies